Turkish Airlines named country’s most valuable brand

Turkish Airlines named country’s most valuable brand

National flag carrier Turkish Airlines (THY) has been named the country's most valuable brand in 2022, as in the last three years, according to a leading London-based independent branded business valuation consultancy research.

The airliner topped the 16th edition of Brand Finance's Turkey 100 list for this year, boasting a brand value of $1.6 billion (TL 27.4 billion).

The carrier was followed by electronics maker Arçelik with a brand value of $1.4 billion.

Ford Otosan ranked third with a brand value of $819 million, which rose seven spots compared to the previous year. White goods and electronics producer Vestel also climbed seven spots and ranked fourth with a value of $720 million.

Telecommunications giant Turkcell maintained its fifth place with a brand value of $705 million. Meanwhile, a major clothing retailer LC Waikiki, which was not included in the list last year, secured sixth place with a value of $668 million.

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