National flag carrier Turkish Airlines (THY) has been named the country's most valuable brand in 2022, as in the last three years, according to a leading London-based independent branded business valuation consultancy research.
The airliner topped the 16th edition of Brand Finance's Turkey 100 list for this year, boasting a brand value of $1.6 billion (TL 27.4 billion).
The carrier was followed by electronics maker Arçelik with a brand value of $1.4 billion.
Ford Otosan ranked third with a brand value of $819 million, which rose seven spots compared to the previous year. White goods and electronics producer Vestel also climbed seven spots and ranked fourth with a value of $720 million.
Telecommunications giant Turkcell maintained its fifth place with a brand value of $705 million. Meanwhile, a major clothing retailer LC Waikiki, which was not included in the list last year, secured sixth place with a value of $668 million.