Georgia's tourism revenue reaches record high

Tourism revenue for the first eleven months of 2025 increased by nearly 5% year-on-year, positioning the country to surpass the previous annual record set in 2024.

The investment analysis firm Galt & Taggart reported that November's tourism revenue amounted to $305 million, a 3.7% increase compared to November 2024. Cumulative revenue from January through November reached $4.4 billion, reflecting a 4.9% year-on-year growth.

The record revenue in 2024 was driven primarily by visitors from Russia, who contributed $850 million, and Türkiye, which accounted for $612.3 million.