Crimea needs unique brand

Crimea needs unique brand


By Vestnik Kavkaza


Yesterday Washington confirmed its position that until Crimea is returned to the jurisdiction of Ukraine, large-scale US sanctions wouldn’t be lifted from the peninsula, including the ban on trade and financial operations with Crimea, which are obligatory for US citizens and American companies.

However, Crimea has no plans to return to Ukraine’s jurisdiction and counts on tourism for its economic development.

According to Igor Ryabov, director of the Industry and Society Research Center, head of the Crimean Project, several problems should be solved for this, such as the investment attractiveness of tourist facilities and the employment rate of the population in tourism.

“There is a very limited range of services in Crimea, as the residents use some of them in order to work in the tourism sector. It means that they can carry you from the airport to Crimea, or rent a flat. Of course, they need to develop new types of services around them in order to build an economy similar to the usual resorts. There are a lot of unresolved issues connected with the shadow turnover in the tourism sector,” Ryabov said.

He thinks that “it is necessary to create a workable and effective system of monitoring and feedback that could accompany tourists, who may have different problems with service, transport, problems with credit cards and so on. The system will help to build a model for this and the next season. And we urge Russians not to be afraid. Crimea is very friendly, it is ready to receive tourists, ready to deal with all inconveniences.”

According to the expert, “when Russians decide to spend their holidays in Crimea, they usually go where the local sights are situated. Crimea needs to promote all its sights, find them, develop them, develop and maintain a unique place in modern law of marketing promotion, including the search for common unique brands of Crimea. Crimea continues to develop, but it really wants to overcome the gap between the past and the future and establish good services that won’t disappoint tourists.”

 

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