New British prime minister Boris Johnson is planning to spend £100 million on a no-deal Brexit information 'blitz' as the government is now working on the "assumption" the country will leave the bloc without an agreement.
The information push will include leaflets sent to 27 million households and TV ads ahead of the October 31 departure date in what is touted as the biggest public information campaign since the end of the Second World War, the Telegraph reported.
The prime minister has also set up a network of top level committees to try and ensure that Brexit happens by the deadline.
Johnson, who spoke with the cabinet by telephone yesterday to outline the new structure, is understood to want to improve on the way previous committees operated as he believed they did not move fast enough.
Cabinet agreed that this approach would send a clear message about the government’s plans to deliver Brexit by the end of October, according to Downing Street.
The Daily Operations Committee, chaired by Cabinet Office minister Michael Gove, will meet every weekday and will be responsible for overseeing all of the government’s preparation for leaving, and a possible no-deal exit.
Johnson plans Brexit information blitz
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