The number of European tourists coming to Iran jumped 50% after the implementation of the Joint Comprehensive Plan of Action (JCPOA), the head of Iran’s Cultural Heritage, Handicraft and Tourism Organization, Zahra Ahmadipour, said.
According to Ahmadipour, many foreign media outlets introduced Iran as one of the top three tourist destinations in 2016.
The JCPOA was put into effect in January 2016, lifting heavy economic sanctions on Iran in return to limits on the country’s nuclear activities.
Over the past year, about 20 delegations from various countries have visited Iran to seek opportunities for building hotels, Ahmadipour said, adding currently several countries are in negotiations with Iran over cooperation in the hospitality sector.
Ahmadipour also said Iran is pursuing efforts to ease visa conditions with as many countries as possible, Trend reports.