Maintaining a sense of constant tension in society has become one of the fundamental principles on which the self-proclaimed "elite" of the occupation power in Nagorno-Karabakh relies. During the years of occupation, the constant hysteria around the "threat" from Azerbaijan and Turkey has become a reliable tool for manipulating the minds of people and entire collectives.
As a result of this policy, the society in Armenia and on the territory of the so-called "NKR" has become less critical to assess the situation in the negotiation process on the Karabakh settlement. For more than a quarter of a century, the rhetoric of the Armenian government has also changed - it is characterized by an abundance of superficial judgments, one-sided coverage of the problem and the choice of topics for publications in the media.
The first thing that needs to be paid attention to is military rhetoric and information messages, one way or another related to militarism. For example, any joint or separate military maneuvers of Turkey and Azerbaijan are presented solely as preparation for a full-scale war with Armenia and in Nagorno-Karabakh. In the rhetoric of Armenian politicians, a hidden message to the public is constantly slipping through, in which "Ankara is striving, by all means, to penetrate deep into the South Caucasus with the aim of a military invasion of Armenia and its subsequent conquest." Azerbaijan appears in the image of "a humble ally of Turkey, who assists Ankara in everything, supporting the idea of dividing Armenia and destroying the Armenian statehood." It would seem that such judgments of Armenian politicians in the era of international law, the UN, multi-vector and multi-factor international geopolitics can only cause confusion, but the Armenian propaganda tirelessly repeats the same stories about the threat of invasion.
In Armenia, for 25 years, the public has been deliberately intimidated by Turkish military bases in Azerbaijan. Moreover, we are talking about two military bases, since, according to unconfirmed versions of the Armenian media, one base should definitely be deployed on the territory of the Nakhichevan Autonomous Republic. The fact that Turkey is a member of NATO, and the military presence of a member of the North Atlantic bloc in one country or another is strictly monitored and regulated by the structures of the alliance, moreover, it directly affects the balance of power in the region, which all countries bordering the South Caucasus, without exception, pay attention to. , remains outside the brackets of the Armenian propaganda. For the political culture of Armenia, such a vulgar shift in the security context is not so important, since blind "heroism" and "patriotism" unrelated to problematic comprehension of reality in today's Armenia are more legitimate than healthy criticism. Yerevan does not take into account that the Azerbaijani establishment is completely unprepared to dissolve in Ankara's politics, having turned from a sovereign independent elite into a regional one.
The second no less important point can be called the fact that the heroes of modern Armenia and the self-proclaimed "NKR" are mostly hysterical heroes who appear on television and social networks every day, urging the Armenian community of Karabakh not to pay attention to the negotiation process, but to prepare for war. So, on September 5, the so-called head of the "NKR" oligarch Arayik Harutyunyan announced the need to prepare for war and strengthen the military presence in Karabakh, since the negotiations allegedly cannot ensure security. Harutyunyan noted that none of the existing principles of the conflict settlement satisfies "NKR". At the same time, Harutyunyan did not mention that neither he himself nor any other representative of the so-called authorities in Karabakh decides anything at the negotiating table. It would be more honest to say that the negotiations on the Karabakh settlement threaten, first of all, the security of Harutyunyan and his commercial interests.
The resolution of the Karabakh conflict is unpromising from the point of view of Armenian business in Karabakh, including the corrupt use of the budget at the expense of dubious military fees of reservists. While society is in a state of permanent tension, resourceful businessmen have learned to monetize fear, supporting it with constant hysteria and mythical enmity between peoples.