Alexander Nevzorov on the New Russia project
Snob.ru
Studying real life with a help of media is similar to an attempt to determine the kind of parmesan a person ate by tasting this person's fecal matter . It seems like, this is a difficult but exciting process. We hear that the population of the Russian Federation enjoys such news, delving into the mysteries of war and peace. It is so enthusiastic about tasting it that completely forgotten about its original mission - to learn the sort of parmesan.
Watching news in Russia has become a civil ceremony, an essential part of a caveman's cult. The way the information is chewed, the extent to what its was processed by acids and gastric juices of ideology, its tortuous journey through the bowels of media no longer play any role whatsoever. The product is still used and very popular.
In addition to that, the Russian media learned how to saturate this product with gases of pure spirituality. This fills the time when the product is delivered to the consumer with characteristic and easily recognizable sonority.
This metaphor is is neither a dramatization, nor an exaggeration. Production of media products can not be different from what is written in the "third law" of Professor Hitler (Yes, that very Hitler. Among other things, Hitler, of course, was an honorary professor of nine German universities). The Third Law states: "Any propaganda should be accessible to the masses: it must come from the level of understanding of the measures, the most characteristic retarded individuals from among those whom she wants to work. The larger the number of people drawn propaganda, the more elementary to be its ideological level "(A. Hitler. My Struggle).
All media worldwide (in varying degrees) follow this law. Especially in difficult times. If the news programmes' rating is extremely high, it means that the "bottom of stupidity" has already been achieved. After all, the audience loves uniqueness. Especially in Russia. It knows how to be grateful to the one who saves it from the unbearable necessity to think. The number of those who have already been freed from this necessity is about 88%, and this figure is increasing. This virtual cavemen's world seems quite comfy for them.
Still there is no tragedy and no attacks on one's personality. After all, if a person's inner world was formed by the television, its simply means that he or she has never even had it.
Of course, this prevents the public from being aware of the reality, but the people are interested interested in as well as in the taste of parmesan. That means - not at all. Moreover, the reality is by its very nature a very russophobic and anti-state thing . And it should have no place in Russia, and intolerance to it should be a mandatory feature of a true patriot.
The only confusing thing is the fact that the reality has not been defeated completely yet. For example, the question of the absolute originality and uniqueness of the "Russian world", "Russian civilization" seems to depict the ugly snout of reality from time to time, the snout capable of destroying all the beauty of patriotic paintings.
Competing in popularity with "Kim is Ours" cave cry "Russia is not Europe!" does not sound as beautiful as it could be. And all because the reality is still dares to remind about itself (in different ways).
As we know, the ideology of "original and unique Russian civilization," faces a small problem. Any kind of "Russian" (in the Black Hundred's sense of the word) simply cannot be found in the public landscapes. Absolutely everything, of which modern life of the Russian Federation consists, has a strictly Western origin. And no other. Everything is secondary and borrowed, everything without exception.
Including, by the way, the culture. Both "Eugene Onegin" and "Anna Karenina" are products of those Western literary techniques that Europe have been eleborating for several centuries.
Russia did not have any idea of the very existence of rhymes. Europe perfected forms of poems, novels and symphonies, it formed their style and design. So the "Russian" in "Eugene Onegin" is nothing more than in "Ford Focus" assembled in Vsevolozhsk (It would be funny to see this work made in the style of the ancient Orthodox literature).
The European technology were used to create everything else as well. Even the Kremlin and its churches were built by the Italians. Russia's national symbol - "matryoshka" - it is not even European, and a simple copy of the Japanese toy depicting god Fukurokodzyu, who had a variety of entities which can be removed from each other.
Things are no better with spirituality. Basically, the role it plays in the media content is, of course, very high. But in reality, the Orthodox idea is bloodless and decaying. This is so partly for objective reasons, partly because of the Ukrainian puncture of Gundyaev. Three years Gundyaev beat his fists into a dusty chest, trying to seeduce the Kremlin with stories about the incredible power of Orthodox Christianity, saying that it is capable of acting as a glue between the nations, that there is no "international conspiracy" to break this relationship will fail. He ensured that it was a "spiritual component," which can keep Ukraine in total submission and obedience to Moscow. For the success of the operation he required quite a bit: to add to the "Ukrainian plan" a strong religious component, to improvise a couple of pious heroes, as well as to convey several thousands of facilities to the Russian Orthodox Church.
Not having any special intelligence the Kremlin was easily seduced and believes in all those things, making a big bet on the Orthodox superglue in the Ukrainian game. Religious component is well warmed up and "introduced" to the public. Property was transferred. "The dusty one" personally spent a month to read spells, which produced but three dull military "old Russian heroes," who were immediately thrown into the game.
The result, as we all know, was very impressive. Orthodox fanatics - in the name of Orthodox Christianity and unity of the "Russian world" - began to kill Orthodox Ukrainian soldiers in a very boring and clumsy way, hiding from their Orthodox mortars behind Orthodox merchants and Orthodox miners' daughters. As a result of such an incredible concentration of Orthodox spirituality several thousand people have been senselessly killed, the south-east of Ukraine was destroyed and plundered and Russia has been disgraced.
The game imploded, as the situation has acquired all the hallmarks of a dirty and mindless scandal. There is no doubt that the degree of aimlessness and uselessness to everyone (including all of its participants and initiators) the "Donbass scandal" secured a place in the Guinness Book of Records.
"Righteous princes of New Russia" suddenly covered with warts, again turned into Moscow toads and left for the country of their permanent residence.
In other words, the Orthodox issue did not work at all. At the end of May a very unpleasant conversation took place. After that "the Dusty one" left the Kremlin, sobbing and covering a large black eye.
If "Krim is Ours" allowed Russia to briefly rear three hairs left over from its once great statehood's mane, the "Project New Russia" turned out to be a pure idiocy, which does not have any explanation at all, no purpose and no clear recipe for its completion.
The audience, by the way, is clearly beginning to yawn and switch channels.
This is a signal that in the nearest future Russia will have to try a new ideological meal. Its taste will, of course, be a little different, but still very familiar.
