According to the Stavropol Krai Governor's Press Service and Information Policy Department, over 340,000 people visited Yessentuki in 2025, showing a 31% increase over the previous year.
"Statistics show the resort's growing year-round appeal. In 2025, the city welcomed approximately 342,000 organized vacationers - 81,000 more than in 2024. An increase of 31%",
the press service reported.
In total, data from mobile network operators indicates that Yessentuki was visited by more than 2.6 million people in 2025, including independent travelers, excursionists, and other visitors.
The city also proved to be a popular New Year's destination, attracting 171,000 tourists during the holiday period.
![November 2025 in photos: New Year at GUM, the "City of Living Stories," and autumn scenes](https://en.vestikavkaza.ru/upload2/s400xfull/2025-12-02/1764706769692f49d1538777.83780174.webp "November 2025 in photos: New Year at GUM, the "City of Living Stories," and autumn scenes")
