Borjomi increases sales in Estonia

Estonian ‘Varska Vesi’ and Georgian ‘Borjomi’ mineral waters are the most popular brands on the Estonian mineral water market.


Sales of ‘Borjomi’ increased by 70% this year. The turnover of ‘Varska Vesi’ increased by 96% on the Prisma trade network, ‘Borjomi’ – by 116%. Experts expect the indicators to rise due to the heat in July, Trend reports.


According to the trade site ‘Shelver’, sales of mineral water doubled compared to last year, and tripled compared to the winter season.


The head of the European office of ‘IDS Borjomi’ said that there will be no shortage of ‘Borjomi’, adding that they are already diversifying their transport routes and using rail and sea transport.

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