Mekhak Apresyan, the head of the tourism section of the Armenian Ministry for Economy, said that the three-year program of the branding and development strategy and the national brand will be presented this year. The strategy should boost tourism, according to the official, ARKA reports.The National Competitiveness Fund of Armenia and GK Brand 20 (U.S.) signed a deal on August 20, 2014, to form a national brand for Armenia.
Mekhak Apresyan, the head of the tourism section of the Armenian Ministry for Economy, said that the three-year program of the branding and development strategy and the national brand will be presented this year. The strategy should boost tourism, according to the official, ARKA reports.
The National Competitiveness Fund of Armenia and GK Brand 20 (U.S.) signed a deal on August 20, 2014, to form a national brand for Armenia.
