The Georgian President Michael Saakashvili wants a Swedish company Brandfight AB to create a new image for the capital of Georgia, “Business Georgia” reports, citing Life News.
The new image for the city has been approved by Tbilisi’s mayor and now has a slogan: “The city that loves you”. Experts say Saakashvili spent several million dollars on this project.
The concept of of Georgia’s capital was presented on 6th April. According to Sergey Mitrofanov, Director General of Brandflights representative office in Russia, it was not only the president’s administration that requested the popular branding today. Regional and national business also participated. They need clear positioning of the city as an attractive place for business, recreation and life. Branding.ge became Brandfight’s local partner.
