The Georgian Tourism Ministry is starting mass tourism advertising in Israel with over $505,000 invested in the project, Business Georgia reports.
Spot Tikshoret ve-Astrategia is promoting Georgian tourism on TV, social networks, newspapers and billboards.
Georgia sees 20,000-25,000 tourists annually and wants to increase the figure to 35,000. Georgia plans to focus on night life and casinos of Tbilisi, nature and skiing resorts.
