New approach for promotion of Krasnodar region resorts

The tourist promotion campaign for resorts in Russia's Krasnodar
Region will be changed in 2011, the head of the Department for the
Complex Development of the Resorts and Tourism in the Krasnodar
Region, Eugene Kudelya, said today at a meeting in Sochi, Yuga
reports.

"From next year, we will radically change the advertising strategy for
the resorts of the Krasnodar region. We will primarily focus on the
medical factors. It is an advantage that does not exist in Egypt or in
Turkey," said Kudelya.

He also said that the department intends to strengthen the campaign in
the low season and develop child tourism in Kuban.