Former defender of French national football team Marcel Desailly and Russia’s former national striker Alexander Kerzhakov were named on Wednesday the ambassadors of the Fan Fest program of the 2018 FIFA World Cup in Russia, TASS reports.
FIFA Director of Marketing Services Jean-Francois Pathy said at the presentation ceremony of the ambassadors that FIFA expected about five million people at the Fan Fest zones in all of 11 hosting cities across Russia.
The Fan Fest "became the core part of the celebrations of the World Cup and the great way to interact with fans and offer a platform for everyone to have fun," Pathy said. "We had a successful launch of this program in Germany (in 2006) and had similar success in South Africa (in 2010) and in Brazil (in 2014)."
"All of these three World Cups engaged 30 million people at the Fan Fests and at the 2018 FIFA World Cup we expect at least five million people to be at the Fan Fest," the FIFA official added.
