Russians actively booking summer 2026 holidays in Türkiye

According to the Association of Tour Operators (ATOR), citing data from Russian Express, demand is growing rapidly following the start of sales for summer 2026 tours to Türkiye.

The promotional offer, which provides discounts of up to 40% for early reservations, will run until May, but tourists are already actively booking their vacation.

"These conditions are highly attractive to tourists looking for quality accommodation at the best price",

a representative from Russian Express stated.

This winter has seen increased interest in booking trips six months in advance, driven both by competitive pricing and the desire to guarantee rooms at popular hotels.

For summer 2026, Russians are primarily choosing resorts in Antalya (Belek, Kemer, Side), Istanbul, and the Aegean coast (Bodrum, Marmaris).