The Sochi administration reported high hotel occupancy rates and officially denied negative estimates for the upcoming season. Previously, tourism industry representatives predicted a loss of one million tourists in 2026.
Sochi authorities reported good hotel occupancy rates and denied earlier reports of a loss of tourists. Svetlana Yermilova, chair of the city council committee, stated that the average hotel occupancy rate currently stands at 46-48%, and this sufficient level during the off-season allows the city to remain stable. She emphasized that the administration has no reason to trust media reports that the resort will lose a million visitors.
"We've recently seen media reports that Sochi will lose a million tourists (in 2026). There are no such implications. Currently, the average hotel occupancy rate is 46-48%. This is a sufficient level that allows us to confidently stand on our own feet during the off-season,”
– Svetlana Ermilova said.
